A comprehensive privacy policy is a cornerstone of GDPR best practices. It informs your website visitors of the type of data you are collecting, what you are doing with that data, and who has access to it. In disclosing this information, you are limiting liability while also letting your audience know that their privacy rights are important to you. Ready to dive in? Download our handy privacy policy checklist and get started!
Who needs a privacy policy?
Consider whether your website uses any of the following:
- website traffic analytics like Google Analytics
- Customer Relationship Management (CRM) service like Salesforce
- ecommerce payment processing
- email marketing sign up forms
- social media share buttons
These are just a few examples where data is being shared with a third party and you are required to notify visitors of this in your privacy policy.
Your privacy policy says a lot about you and your business.
While it could be tempting to simply copy and paste a privacy policy from another website, doing so would be a superficial solution. You may also be selling yourself short because, like any other page on your website, the contents of your privacy policy communicate important information about your brand and your mission. Taking the time to create a professional looking privacy policy demonstrates that you value your website visitors – it also presents an opportunity to review current operating procedures and even fine tune, as necessary. Presenting the details in simple, easy to follow language conveys the message that you are upfront about your data collection process and have nothing to hide.
Need help creating your privacy policy? Let us know!
If you’re ready to create or update your privacy policy, download our Privacy Policy Checklist to make sure you’ve got it all covered.
Click here to see the whole privacy policy checklist